Puja Powar is a young face in the Indian fashion Industry. She grew up in India and since childhood she was inclined towards the creative field. At that tender age, it was recognised and her parents encouraged to pursue her dreams of becoming a Fashion Designer.
Her lively personality and her passion for Fashion always made her push her limits and dare to go beyond the ordinary.
She took admission in Fanshaw College of Ontario. And now she was one step closer to becoming a designer.
During her college fashion show, she took inspiration from nature. Her theme revolved around "Magma" where she designed elegant costumes which brought out the beauty of Magma through flowery glitters.
At the age of 19, her first show was grandiose and a great success. Puja realised her dream with her hard work and passion for creativity. This show was the beginning of her universe and now sky was her limit.
Puja offers an array of services to her clients. These being, fashion, stylizing, designing, production, marketing and manufacturing. She has specialised in women's evening wear & occasional wear; now she has ventured into the field of men's wear.
Puja Powar's has won several accolades from prestigious institutions. She has been recognised and felicitated by top institutes like IIPM & NIFT.
She’s a known face not only in the Bollywood fraternity but in Hollywood too. She worked as an assistant costume designer with Kailash Pictures base out of Mumbai for a Hollywood movie titled "MIGHTY HEART". This movie was produced by Brad Pitt and “ANGELINA JOLIE" was the leading actress in the movie. She has also worked with Hollywood Director David Zennie for a movie promo for "One Love GOA" by collaborating with Mirror Image Pictures, India.
She has worked for various export houses in Mumbai like SAJAVAT Exports, VEMB LIFE STYLE. During her stint with them, she got the opportunity to work in the international market. She visited like Paris, Hong Kong, Itlay, Spain, Milan and Germany for several fashion shows and exhibitions. She worked as a head designer and worked as merchandiser for them.
Puja joined "VOGUE " magazine, Mumbai and worked in their fashion team for trend report Spring-summer 2010.
After achieving much fame and success, Puja in 2011, ventured out in the local market and launched her own womenswear brand called "ATARA".
Puja Powar has attended and participated in acclaimed fashion shows & fashion weeks like "Pret a porter" held in Paris in 2006, "Hong Kong fashion week" in 2007, "PITTI FILATI" in Florence, Italy in 2007., "BREAD N BUTTER" in Barcelona, Spain in 2007, "LONDON FASHION WEEK", London, England in 2014 and "Tex World", New York, USA, in 2014 to name a few.
Her brand ATARA was a big success and this encouraged her to start her own garment production unit in her home town. Subsequently, Puja created another brand and this time ventured into the menswear category. Her hunger for fashion for everyone made her give birth to her new brand "AZZURRA".
Azzurra makes men's formal, casual & designer shirts. These shirts are made of 100% cotton by using high quality fabric. Azzurra has tie-up with leading fabric manufactures' and sourced the finest fabrics from around the world. Azzurra has its manufacturing garment unit with quality stitching and high skilled workmanship for perfect fittings.
Azzurra, is a well known brand today and this encourage her to expand her shirting manufacturing unit.
In 2016, Puja started the production of quality uniforms for local as well as international market for schools, colleges and industrial sector.
Puja is continually involved at every stage of the garment production and supervises all her creative designs. This reflects in every collection of Azzurra and every garment has her personal touch.
Puja's moto in life is, "Always strive for those few extra steps after your limits."